Creating the B2B Customer

Creating Customers
From Consulting to Implementation

Alan/Anthony offers service that address the most pressing challenges of customer creation in both the commercial and not-for-profit sectors.

Association & User Group Management. AAI's Trade Association Operations group provides services for the start-up and management of nonprofit trade associations and user groups, ranging from special projects to complete outsourced management.

Consulting and Communications. AAI provides expert counsel on business strategy related to revenue growth, including:

The Opportunity Meeting. A short-term consultation guaranteed to identify one new product or service concept, or diagnose one major marketing or sales challenge.
Competitive Intelligence. Comparing your branding, marketing and sales methods to those of major competitors.
Market Research and Planning. Investigating the potential of new markets as well as competitive threats, and devising entry strategies to overcome them.

New Product Development. Taking product and services from the proof-of-concept stage to market entry.
Marketing Communications. A complete outsourced marketing solution.
Sales & Marketing Mentorship. Providing employees with training, and counsel through mentorship from an AAI senior partner.


		B2B Without The BS A fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space. Order today		*Creating the B2B Customer* Read Alan/Anthony’s blog on succeeding with B2B events, associations and business development.		Alan/Anthony's Trade Association Operations group creates and manages nonprofit and for-profit trade associations, user groups and events.