FAQ
on B2B marketing and sales
B2B Customer Creation

Alan/Anthony is a partnership that specializes in creating customers in business-to-business (B2B) markets, where sales cycles are long, transaction values are high, and buyers get paid to be demanding.

We work with B2B companies that face serious challenges in customer creation. They may be addressing new markets. Introducing new technology. Adapting to a changing competitive landscape. Or simply struggling to revive stalled growth.

We help them understand the challenge. Create programs to meet it. And overcome the obstacles to success.
Comprehensive Solutions for Complex Challenges
Building top-performing sales organizations and providing the tools to manage them effectively.

Research and planning for new ventures, products and services to power the next cycle of a B2B company’s growth.

Developing new lines of business and new markets,
from concept creation through market entry.

Transacting strategic alliances, joint ventures and acquisitions among market players, including strategy, representation, negotiation and closing.

Building a stronger reputation for companies within their markets, resulting in more sales inquires and a higher sales conversion rate.

Providing the creative services and program management needed to communicate cost-effectively with the marketplace.

Our Services Offer...


  • Speed. Getting you to market fast, with a strategy for long-term gr Color owth.
  • Focus. Providing the tactical skills and discipline to plan and execute successfully.
  • Capacity. From experienced business development executives — on your staff, but not on your payroll.
Practice Areas
Broadband telecommunications including satellite systems, long-haul fiber networks, teleports, systems integration, and general business communications systems.

Industrial services and products, from testing to stereolithography, environmental services to waste handling.

Information technology from enterprise workflow systems to medical information management, billing and statement processing to corporate mailroom services.

Financial services, including insurance, reinsurance, and venture-mezzanine capital.

Products and services sold to the commercial real estate industry, from security systems and brokerage to building automation and technology services.
copyright 2001, Alan/Anthony, Inc.