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About Us
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Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation. Marketing and innovation alone produce results; all the rest are “costs.”
— Peter Drucker, Management, 1973. |
Alan/Anthony is a US-based partnership of business development and marketing experts founded in 1983. We specialize in creating customers and growing revenues in business-to-business (B2B) markets, where sales cycles are long, transactions values are high and buyers get paid to be demanding.
Our core competency is helping technology-driven organizations - both for-profit and nonprofit - go to market professionally, efficiently and cost-effectively. Our clients face challenges to customer creation: entering new markets, introducing new technology, building awareness and understanding or adapting to a changing competitive landscape. Based on over 25 years of experience, we help them understand the challenge, create programs to meet it and overcome the obstacles to success.
Contacts
Alan/Anthony, Inc.
The New York Information Technology Center
55 Broad Street, 14th Floor
New York, NY 10004 USA
+1 212-825-1582 Fax: +1 212-825-0075
info@alananthony.com
Robert Bell, Senior Partner
+1 212-825-1582 ext 101, rbell@alananthony.com
Louis Zacharilla, Senior Partner
+1 212-825-1582 ext 102, lzacharilla@alananthony.com
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