Marketing Communications

For over two decades, Alan/Anthony has created and managed marketing communications programs tailored to the unique conditions of B2B markets. 

Services.  We offer the full range of marcom services required by B2B companies, from copywriting and graphics to printing, Web and email development and distribution.  We specialize in providing clients with a complete outsourced marketing solution to support their sales and customer service employees, including: 

• Branding at the corporate and product levels
• Lead generation and management
• Web site development and maintenance
• Expert content development: case studies, white papers, newsletters
• Email and Web marketing
• Sales collateral design and production
• Media relations

Example.  A privately-held provider of document imaging services had built its business on the strength of aggressive sales and an efficient operation.  In order to compete against lower-cost commodity suppliers, the company created value-added services combining imaging, data entry, online search capabilities and integration into client systems.  But communicating the value of these more complex services proved challenging.  To meet the challenge, we created and managed a complete B2B marketing campaign including sales collateral, a new Web site, a regular email newsletter and a series of case studies describing how clients profited from the company's higher value services.  Within two years, the company counted New York City's major advertising agencies, a multinational electronics manufacturer and global financial service companies among new customers. 

Action:  To learn how Alan/Anthony can improve your marketing communications, contact Louis Zacharilla at 212-825-1582 x102 or lzacharilla@alananthony.com

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